Sustainable Hotel Supplies: $50B Opportunity

The hospitality industry is in the middle of a green procurement revolution, and suppliers who fail to adapt risk losing access to the largest hotel chains on the planet. Sustainability is no longer a marketing differentiator — it is a prerequisite for doing business with major buyers.

The numbers tell the story: 73% of global travelers say sustainability influences their hotel choice, according to the UNWTO’s 2023 survey. Hotel sustainability certifications grew 20% between 2022 and 2023 alone. And with the European Union set to ban individually packaged hotel amenities in 2026, the regulatory pressure is accelerating faster than most suppliers realize.

For manufacturers and distributors of hotel products — from toiletries and linens to furniture and cleaning supplies — this shift represents a market opportunity worth $50 billion or more by the end of the decade. But capturing it requires more than slapping a “green” label on existing products. It demands fundamental changes to product formulation, packaging design, supply chain management, and the certifications you hold.

This guide provides the data, the regulatory landscape, the certification roadmap, and the practical transition strategies that hotel supply manufacturers need to position themselves on the right side of the sustainability divide.

The Market Forces Driving Green Procurement

Three converging forces are reshaping how hotels buy supplies, and each one independently justifies a strategic shift toward sustainability. Together, they create an imperative that no serious supplier can ignore.

1. Guest Demand Has Reached a Tipping Point

The 73% statistic from the UNWTO is not an outlier. Multiple industry surveys conducted between 2021 and 2023 confirm that sustainability now ranks among the top five factors guests consider when choosing a hotel. For luxury and upscale properties — where supply margins are highest — the figure is even more pronounced. Booking.com’s annual sustainability travel report found similar numbers, with younger demographics indexing even higher on environmental expectations.

Hotels know this. Their marketing teams run guest satisfaction surveys that consistently show sustainability-related questions influencing Net Promoter Scores. Their revenue management teams track that properties with visible sustainability programs command rate premiums of 5-15% in competitive markets.

This guest-level demand flows directly into procurement. Hotel procurement teams have updated vendor scorecards to include sustainability criteria, and in many cases, suppliers without environmental certifications are screened out before pricing is even discussed. A procurement director at a major chain recently told an industry panel: “If a supplier does not have a sustainability story, they do not get a meeting.”

2. Major Chain Commitments Create Procurement Mandates

The world’s largest hotel companies have published detailed sustainability roadmaps with hard deadlines. These are not aspirational press releases — they are operational mandates that flow directly into procurement specifications, vendor qualification criteria, and contract renewal requirements.

Marriott International (Serve 360 Program):

• 2025 targets: Reduce waste to landfill by 45%, cut food waste by 50%, source 30% renewable electricity
• 2030: Reduce Scope 1 and 2 greenhouse gas emissions by 46.2% from 2019 baseline; reduce Scope 3 emissions by 27.5%
• 2050: Achieve net-zero value chain emissions, verified by the Science Based Targets initiative (SBTi)

Marriott’s net-zero commitment was verified by SBTi — the most rigorous third-party validation available. The chain signed 1,200+ deals in 2024 representing 162,000 rooms, and its pipeline grew to 596,000 rooms with 120,000+ rooms added globally in that year alone. When a company of this scale tells its suppliers to decarbonize, that is not a suggestion — it is a condition of continued business.

Hilton (Travel with Purpose Program):

• 2030: 75% reduction in carbon emissions intensity for managed hotels (Scope 1 and 2)
• 2030: 56% reduction in Scope 3 intensity from franchised hotels
• 2030: 50% reduction in waste sent to landfill
• Active programs include soap recycling partnerships, food waste management systems, and systematic single-use plastic reduction across all brands
• The system reached 8,397 hotels and 1,251,068 rooms in 2024, meaning these standards cascade across a massive global portfolio

IHG Hotels & Resorts:

• Opened 59,100 rooms across 371 hotels in 2024 and signed 106,200 rooms across 714 hotels — a 34% increase in signings
• Launched the Garner brand targeting 500 hotels in 10 years with sustainability-forward brand standards
• Sustainability criteria are embedded in their procurement platform for suppliers across all brands

Accor:

• 58% of 2024 openings were under lifestyle brands (Emblems, MGallery, Mondrian, Handwritten Collection, Mercure, TRIBE) — many of which carry stricter sustainability specifications than traditional full-service properties
• Pipeline of 1,381 hotels and 233,000 rooms in 2025
• The Orient Express brand relaunch with LVMH signals ultra-luxury positioning where sustainability is non-negotiable

Hyatt Hotels:

• Record pipeline of 127,000 rooms
• The acquisition of Mr and Mrs Smith brought 1,500 boutique and luxury properties where sustainability is core to the brand identity
• Acquired Dream Hotels Group and Standard International, expanding into lifestyle segments with environmental consciousness

The takeaway for suppliers: every major chain is building sustainability into procurement contracts, brand standards, and vendor qualification. If your products do not meet their evolving standards, you will not make it past the RFP stage — regardless of your pricing.

3. Regulation Is Eliminating the Status Quo

Legislative action is removing the option to delay. Governments across multiple jurisdictions are enacting regulations that directly affect hotel supply products, packaging, and manufacturing processes.

European Union — The Most Aggressive Regulatory Timeline:

• July 2021: Banned disposable plastic straws, stirrers, and cotton buds
• July 2023: Prohibited free distribution of plastic food containers for takeaway
• January 2024: Banned single-use plastic cups and meal containers for on-site consumption
• 2026: Bans individually packaged hotel amenities — mini shampoos, soaps, conditioner bottles, and single-serving jams. This is the regulation that every amenity supplier needs to be preparing for right now.
• Goal: All packaging must be recyclable before 2030

The 2026 amenity ban alone will force every hotel in the EU to transition to bulk dispensers, refillable systems, or alternative packaging formats. For amenity suppliers, this means an entire product category must be reformulated and repackaged. For the suppliers who are ready with compliant solutions, it means a wave of new business as thousands of hotels scramble to source alternatives.

United States — California Leading the Way:

• California AB 1162 (signed 2019, enforced 2023-2024): Hotels with 50+ rooms were banned from providing personal care products in single-use plastic containers under 6 ounces starting January 1, 2023. Hotels with 50 or fewer rooms were included starting January 1, 2024.
• First offense carries a $500 fine; subsequent violations cost $2,000 each
• Hotels are encouraged to use bulk dispensers
• This was the first-in-nation legislation, inspired by a Santa Cruz County ordinance, and other states are considering similar measures

United Kingdom:

• Scotland enacted a single-use plastic ban in 2022
• England followed in October 2023
• Additional packaging regulations are in legislative pipeline

These regulations have immediate implications for amenity suppliers, but the ripple effects reach every product category. Hotels that invest in compliant amenities will expect the same sustainability standards from their linen, furniture, and equipment vendors. For a complete breakdown of plastic ban timelines and penalties by region, see our dedicated compliance guide. The regulatory tide is moving in one direction, and it is not reversing.

Sizing the Opportunity: Where the $50 Billion Comes From

The sustainable hotel supply opportunity spans every major product category. Here is how the market breaks down across the key segments, based on the latest available market research.

Product Category	2023 Market Size	Projected 2030/2031 Size	CAGR	Primary Sustainability Driver
Hotel FF&E (Furniture, Fixtures & Equipment)	$55-59 billion	~$107 billion	6.9-7.3%	FSC-certified wood, recycled metals, low-VOC finishes, GREENGUARD compliance
Hotel Toiletries & Amenities	$24.3 billion (2024)	$45.3 billion	10.9%	Bulk dispensers, biodegradable formulas, refillable systems, EU 2026 compliance
Hotel Linen	$35.79 billion	$70.63 billion	7.85%	Organic cotton, recycled polyester, water-efficient manufacturing, GOTS certification
Hotel Textiles	$22.43 billion	$53.5 billion	10.5%	Organic, biodegradable, and recycled materials driving market growth

When you account for the premium pricing that sustainable products command — typically 15-30% above conventional alternatives — and the new product categories that regulation is creating (bulk dispenser systems, compostable packaging, carbon-neutral shipping solutions, recycled-content furnishings), the total addressable market for green hotel supplies comfortably exceeds $50 billion by the late 2020s.

The hotel toiletries segment alone is growing at 10.9% CAGR, driven almost entirely by premium and eco-friendly product demand. Hotels account for 56.2% of global toiletries market revenue. For suppliers, margins on sustainable SKUs consistently outperform conventional equivalents because the value proposition extends beyond the product itself to regulatory compliance, brand standards alignment, and guest satisfaction.

The hotel textile market at 10.5% CAGR is seeing its growth driven specifically by demand for organic, biodegradable, and recycled materials. This is not general market growth that happens to include some sustainable products — sustainability is the growth engine.

Sustainability Certifications: The Table Stakes for Vendor Qualification

Hotels use certifications as shorthand for vetting suppliers. If your products carry recognized environmental certifications, you clear the first hurdle in the procurement process. If they do not, you may never get the chance to discuss pricing, quality, or service.

The certification landscape is complex, with different certifications carrying different weight depending on geography, product category, and the specific hotel chain’s sustainability program. Here is a comprehensive guide to the certifications every hotel supplier needs to understand.

Certification	Focus Area	Geographic Reach	Key Requirements	Cost to Obtain	Relevance to Suppliers
Green Key Global	Hotel environmental performance	North America (primary), expanding globally	Energy management, water conservation, waste reduction, indoor air quality, community engagement	Varies by property; suppliers pay indirectly through compliance requirements	Certified hotels require suppliers to demonstrate environmental practices in their supply chain
LEED (Leadership in Energy and Environmental Design)	Building design and construction	Global (1,000+ hotels certified by 2021 with rapid growth since)	Materials sourcing documentation, indoor environmental quality, energy efficiency, water management	Supplier cost: $10,000-15,000 for Environmental Product Declarations (EPDs) per product line	Suppliers of FF&E, flooring, paints, and building materials must provide LEED-qualifying products with full documentation
EarthCheck	Operational sustainability	70+ countries, operating since 1987	Benchmarking against best practice standards, energy/water/waste metrics, community engagement, supply chain audits	Annual licensing and audit fees	Hotels benchmarked against industry standards; suppliers expected to meet or exceed baseline environmental metrics
EU Ecolabel	Product environmental performance	European Union	Full lifecycle assessment, limited hazardous substances, reduced packaging, aquatic toxicity limits, manufacturing process standards	$5,000-20,000 per product line depending on complexity	Directly certifies hotel amenities, cleaning products, and textiles — essential for EU market access
OEKO-TEX Standard 100	Textile safety and sustainability	Global	Testing for harmful substances in textiles at every processing stage, including raw materials, intermediate products, and finished goods	$2,000-5,000 per product line	Essential for linen and textile suppliers; most major chains require it or an equivalent standard
FSC (Forest Stewardship Council)	Responsible forestry	Global	Chain of custody certification for wood and paper products, traceable sourcing from responsibly managed forests	$3,000-8,000 annually for chain of custody audits	Required for furniture suppliers targeting LEED-certified properties and increasingly specified by major chains
Global Organic Textile Standard (GOTS)	Organic textiles	Global	Minimum 70% certified organic fibers, restricted chemical inputs, comprehensive wastewater treatment, social criteria including fair labor practices	$3,000-10,000 for initial certification plus annual renewal	Growing requirement for luxury hotel linen programs and a differentiator in competitive RFPs
Cradle to Cradle Certified	Circular product design	Global	Material health assessment, material reutilization planning, renewable energy use, water stewardship, social fairness criteria	$15,000-50,000 depending on product complexity and level	Premium certification that significantly differentiates suppliers in competitive RFPs; recognized as the gold standard for circular design
ISO 14001	Environmental management systems	Global	Documented environmental management system, continual improvement processes, regulatory compliance, risk management	$10,000-30,000 for implementation and initial certification	Demonstrates company-wide environmental commitment; often listed as a preferred or required supplier qualification

The cost of certification varies considerably by product category and the complexity of your manufacturing process. These are not trivial investments, but they pay for themselves quickly. Suppliers with recognized certifications report 25-40% higher win rates on hotel RFPs compared to uncertified competitors, and the premium pricing that certified products command typically covers the certification costs within the first year of implementation.

Beyond the direct commercial benefits, certifications provide a framework for continuous improvement. The audit process identifies operational inefficiencies — in energy use, water consumption, waste generation, and material sourcing — that when addressed reduce manufacturing costs. Many suppliers report that the process of obtaining ISO 14001 certification, for example, uncovered cost savings that exceeded the certification investment.

How Suppliers Can Pivot: A Practical Roadmap

The transition to sustainable hotel supplies is not a single project — it is an operational transformation that touches product development, manufacturing, packaging, logistics, and commercial strategy. Here is a category-by-category playbook with specific action items.

Product Reformulation

Amenities and toiletries: Replace petrochemical-based formulations with plant-derived alternatives. Invest in concentrated formulas designed for bulk dispenser systems — this is where the market is heading as the EU 2026 ban approaches and California AB 1162 enforcement drives U.S. adoption. Develop refillable packaging systems that hotels can brand with their own identity. Consider partnering with natural ingredient suppliers who can provide traceable, sustainably harvested raw materials with documentation for procurement teams.

Key reformulation targets include eliminating parabens, sulfates, synthetic fragrances, and microplastics from formulations. These ingredients are increasingly flagged by hotel procurement scorecards, and the marketing value of “free-from” claims is substantial in guest-facing communications.

Cleaning products: Move to enzyme-based and probiotic cleaning formulations that meet EU Ecolabel standards. Eliminate phosphates, chlorine, and synthetic fragrances. Document biodegradability rates — procurement teams will ask for specific data on how quickly your products break down in wastewater systems. Concentrated formulations that reduce packaging volume and shipping weight are increasingly preferred by hotels seeking to reduce both environmental impact and storage requirements.

Textiles and linens: Source organic cotton (GOTS-certified), recycled polyester (Global Recycled Standard or GRS-certified), or innovative materials like Tencel (lyocell from sustainably managed eucalyptus), bamboo-derived fabrics, and hemp blends. The hotel textile market is growing at 10.5% CAGR, and organic and recycled materials are the primary growth driver. Hotels are also increasingly interested in the water footprint of textile manufacturing — conventional cotton uses approximately 10,000 liters of water per kilogram, while organic cotton and alternative fibers significantly reduce this figure.

Furniture and FF&E: Transition to FSC-certified wood sources. Use low-VOC (volatile organic compound) finishes and adhesives to meet GREENGUARD and LEED indoor air quality requirements. Explore recycled metals for frames and hardware. Design for disassembly to enable end-of-life recycling rather than landfill disposal. Timber prices increased 35% between 2022 and 2024, making sustainable forestry practices not just environmentally responsible but also a hedge against volatile commodity pricing.

Packaging Overhaul

The EU 2026 ban on individually packaged amenities is the most immediate packaging deadline, but it signals a broader shift that extends well beyond amenities. Hotels want suppliers who can deliver products with minimal packaging waste across every product category.

Practical steps for an immediate packaging audit and transition:

• Replace single-use plastic containers with compostable alternatives (PLA-based materials, molded fiber packaging) or infinitely recyclable options (aluminum, glass). For amenities specifically, develop wall-mounted dispenser systems that eliminate individual bottles entirely.
• Design refillable bulk systems with modular components that hotels can maintain without specialized tools. The hardware (dispensers, mounting brackets, refill mechanisms) becomes a recurring revenue stream while the refill product becomes the consumable.
• Eliminate secondary packaging wherever possible. When packaging is necessary, use soy-based or vegetable-based inks on recycled or FSC-certified paper or cardboard. No polystyrene, no blister packs, no unnecessary plastic film wrapping.
• Provide packaging take-back programs. This is increasingly a differentiator in RFP scoring. Hotels that can demonstrate closed-loop waste management with their supply partners score better on their own sustainability certifications.
• Right-size packaging to product dimensions. Oversized boxes with excessive fill material are both wasteful and expensive to ship. Packaging optimization reduces both environmental impact and freight costs.

Carbon-Neutral Shipping

Shipping and logistics represent a significant portion of Scope 3 emissions for both suppliers and hotel chains. With Marriott targeting a 27.5% reduction in Scope 3 emissions by 2030 and Hilton pursuing a 56% reduction in Scope 3 intensity from franchised hotels, suppliers who can demonstrate low-carbon logistics gain a tangible competitive advantage in procurement scoring.

Options to explore and implement:

• Consolidate shipments to maximize container utilization. A 40-foot container at 90% capacity is dramatically more efficient per unit than two containers at 50% capacity. Work with your logistics team to batch orders and optimize load planning. Container and truckload costs reached 5-6 times pre-pandemic levels in 2021-2022, making container optimization both an environmental and financial priority.
• Partner with freight carriers that offer carbon-offset or carbon-neutral shipping programs. Major carriers including Maersk, CMA CGM, and UPS offer verified carbon offset programs. The incremental cost is typically 1-3% of freight charges.
• Invest in regional warehousing to reduce last-mile delivery distances. If you are shipping to hotels across a large geography, strategically placed regional distribution points reduce both transit time and per-delivery emissions.
• Document and share your carbon footprint per shipment. Even an estimated calculation demonstrates commitment and provides procurement teams with data they need for their own Scope 3 reporting. Transparency builds trust.
• Explore rail and intermodal transport options for domestic routes where they are available. Rail freight produces approximately 75% less CO2 per ton-mile than trucking.

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Certifications to Pursue (Prioritized by ROI)

Not all certifications deliver equal commercial value. Pursuing them all simultaneously is impractical for most suppliers. Here is a prioritization framework based on buyer demand, cost-to-benefit ratio, and speed to implementation.

Tier 1 — Pursue Immediately (highest ROI, fastest payback):

• OEKO-TEX Standard 100 for textile and linen suppliers — widely recognized, relatively affordable ($2,000-5,000), and increasingly a baseline requirement
• FSC Chain of Custody for furniture and paper product suppliers — essential for LEED-certified properties and major chain specifications
• EU Ecolabel for any supplier targeting European hotel chains — particularly important with the 2026 regulatory timeline approaching

Tier 2 — Pursue Within 12 Months:

• GOTS certification for linen and textile suppliers targeting luxury and premium segments
• Cradle to Cradle certification for suppliers seeking premium positioning and differentiation in competitive RFPs
• ISO 14001 Environmental Management System for all suppliers — demonstrates company-wide commitment and provides an operational improvement framework

Tier 3 — Strategic Investments (12-24 month timeline):

• B Corp certification for companies wanting to demonstrate holistic corporate responsibility
• Science Based Targets initiative (SBTi) verification for your own emissions reduction targets — aligns directly with Marriott, Hilton, and other chain programs
• Environmental Product Declarations (EPDs) for specific product lines — these are the gold standard for LEED material credit documentation
• GREENGUARD or GREENGUARD Gold for furniture and interior products — required for indoor air quality compliance in LEED and WELL-certified buildings

The Renovation Cycle Creates Urgency

The timing for this pivot is not hypothetical. The global hotel construction pipeline hit an all-time record in Q4 2024: 15,820 projects representing 2,438,189 rooms. This was up 4% in projects and 3% in rooms year-over-year. In the United States alone, the pipeline reached an all-time high of 6,378 projects, with Dallas and Atlanta leading all global markets.

But the bigger opportunity may be in renovations. The Property Improvement Plan (PIP) backlog is estimated at $12-15 billion needing completion, with renovation costs increasing 6.25% from 2022 to 2023 and PIP costs running 30% or more above pre-COVID levels. Guest room renovations now cost $8,000-25,000 per room. The record 2,028 conversion and renovation projects representing 303,330 rooms in Q4 2023 underscores the scale of this opportunity.

When hotels renovate, they respecify everything. Old amenity programs get replaced. Linens are upgraded. Furniture is swapped out. Lighting systems are updated. And increasingly, the new specifications mandate sustainable products because the hotel is simultaneously updating its brand standards and sustainability certifications.

New brand launches amplify this further. Hilton launched Spark by Hilton (premium economy conversion brand) in 2023, surpassing 100 hotels globally by 2024. IHG launched Garner targeting 500 hotels in 10 years. Marriott launched Four Points Flex by Sheraton targeting 50+ hotels by 2026. Each brand launch creates new procurement opportunities where sustainability specifications are built in from day one.

Suppliers who have already completed their sustainability pivot will be positioned as the default choice when these specifications are written. Those still in transition will be competing on price against competitors who have already checked the sustainability box. For suppliers looking to go beyond compliance and build lasting competitive moats, circular economy programs like take-back schemes and refurbishment services offer a powerful differentiator.

The Financial Case: Margins, Win Rates, and Customer Retention

For executives who need to justify the investment in sustainability transformation, here is the financial case.

Premium pricing: Sustainable hotel products consistently command 15-30% price premiums over conventional alternatives. This is not a temporary market inefficiency — it reflects the genuine added value of regulatory compliance, certification costs, higher-quality materials, and the risk reduction that hotels receive from working with certified suppliers.

Win rates: Suppliers with recognized sustainability certifications report 25-40% higher win rates on hotel RFPs compared to uncertified competitors. In a typical procurement cycle where 3-5 suppliers are shortlisted, having the sustainability box checked is often the difference between making the shortlist and being excluded before pricing is reviewed.

Customer retention: Hotels are reluctant to switch suppliers of certified sustainable products because the switching cost includes re-verification, new certification documentation, and potential disruption to their own sustainability reporting. This creates stickier customer relationships and higher lifetime value per account.

Operational efficiency: The process of pursuing certifications like ISO 14001 systematically identifies waste in your manufacturing process. Many suppliers report that the energy, water, and material savings uncovered during the certification process exceed the cost of certification itself within 12-18 months.

The Cost of Inaction

Consider the math from the other direction. If a supplier’s current addressable market is $10 million annually and 30% of hotel buyers now require sustainability credentials as a qualification criterion, that supplier is already competing for only $7 million in accessible revenue. The other $3 million is locked behind a sustainability gate they cannot pass through.

By 2025, as the EU amenity ban approaches and more chains enforce sustainability procurement mandates, the accessible share for uncertified suppliers could shrink to 50-60% of the total market. By 2027, it could be 40% or less. The trajectory is clear and accelerating.

Meanwhile, the suppliers who invest in sustainability today are capturing the premium segment where margins are higher, win rates are better, and customer retention is stronger. They are building the client relationships, the certification portfolio, and the operational capabilities that will be extremely expensive to replicate later.

The $50 billion sustainable hotel supply opportunity is real, it is growing, and it has a closing window for latecomers. Suppliers who act now will define the market for the next decade. Those who wait will find themselves locked out of the RFPs that matter.

Key Takeaways for Hotel Supply Manufacturers

1. Sustainability is now a procurement gatekeeper. Major chains screen suppliers for environmental credentials before discussing price. The 73% of travelers preferring sustainable hotels drives this from the demand side; chain-level sustainability mandates enforce it from the brand standards side.

2. Regulation is accelerating and expanding. The EU 2026 amenity ban, California AB 1162, and UK plastic bans are just the beginning. Expect more jurisdictions to follow, and expect the scope of regulated product categories to widen.

3. Certifications are the entry ticket. Prioritize OEKO-TEX for textiles, FSC for wood and paper, and EU Ecolabel for amenities based on your product category. Build toward ISO 14001, GOTS, and Cradle to Cradle as your program matures.

4. The renovation cycle creates a time-limited window. With $12-15 billion in PIP backlog, record pipeline construction exceeding 15,800 projects globally, and multiple new brand launches creating fresh procurement cycles, the next 2-3 years are the prime window to lock in sustainable supply contracts.

5. The financial case is compelling. Premium pricing of 15-30%, win rates 25-40% higher than uncertified competitors, stronger customer retention, and operational efficiencies from the certification process all contribute to a positive ROI within 12-18 months for most suppliers.

6. Start with what you can control. You do not need to transform your entire operation overnight. Begin with the highest-ROI certifications for your product category, implement packaging changes aligned with regulatory timelines, and document your carbon footprint. Progress beats perfection, and the market rewards suppliers who demonstrate commitment and trajectory.

The question is not whether your business needs to go green. It is whether you will lead the transition or be displaced by competitors who did. If you need help identifying hotel buyers actively seeking sustainable suppliers, explore how InnLead.ai connects you with procurement decision-makers.

More On This Topic

Use these related guides to keep moving through the same procurement, sales, or market research thread.

Sustainability Hotel Plastic Bans by Region: Guide 2025 Region-by-region guide to single-use plastic bans affecting hotels. Covers California AB 1162, EU directives, compliance timelines, penalties, and alternatives. Sustainability Eco-Friendly Hotel Amenities: Pivot Guide Practical guide for amenity manufacturers to reformulate, certify, and market eco-friendly hotel products as sustainability mandates reshape the $24.3B market. Sustainability Refillable Dispensers vs Single-Use in Hotels Hotels are replacing single-use toiletries with refillable dispensers. Get the full cost breakdown, regulatory timeline, and supplier opportunity analysis. Sustainability Circular Economy in Hotels: Supplier Advantage How hotel suppliers can implement circular economy programs -- take-back schemes, refurbishment, and recycled-content products -- to drive revenue.